Who doesn't know the novel Perfume? It takes place in a time when creating perfumes was still a craft done by hand. These days, fragrance is primarily mass-produced in factories, but Le Labo is changing that!

The goal of the founders of Le Labo is to fight the rising tide of conformity and make genuinely high-quality, unique perfumes. They have brought together several the best noses in New York city, with the goal of developing twelve exceptional fragrances which give you a sensory shock as soon as you open the bottle. In this way, they are perfectly responding to the current authenticity movement. How does it work? You choose one of the twelve fragrances, and the laboratory technician takes it from there. He or she formulates the fragrance on the spot, using alcohol and the precise fragrance recipe, and then personalizes the bottle with the name or message of your choice.