Selahatin aims to raise the experience of the essential daily hygiene routine to a higher level. The brand is named after founder Kristo er Vural’s grandfather, and is inspired by its mixed Scandinavian and Turkish heritage. Its artistic vision, international success, and worldwide acclaim make Selahatin a perfect fit with the Skins philosophy. The flavours of the toothpaste are based on a sound conceptual framework. Their composition takes inspiration from the way perfumes are created – layered, complex, and highly dynamic, with a soupçon of mystery. They are based upon carefully-selected, high-quality aromas from all over the world.
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