WELCOME TO THE WORLD OF SKINS COSMETICS

The life's work of people with passion.

HISTORY

Skins Cosmetics is a Dutch retailer, founded in 2000. In a totally original format, Skins launched a luxury emporium, that exclusively sold a curated selection of niche and artisan brands from around the world. In 2000 when Skins opened its first door, there were around 40 brands that were considered niche. Today there are approximately 10 x that in existence. The founders of Skins Cosmetics had a clear vision: to expose the customer to the lesser-known world of artisan, hand crafted, and authentic fragrance, make-up and skin care products. Today the portfolio consists of over 70 brands from around the world, each with their own unique story to tell. The niche category is about artistic expression, and resonates with a particular kind of patron, who has risen above the mainstream, who craves originality and exclusivity. The stores’ design features and service offering distinguished Skins from other local cosmetics retailers. The staff are passionate about their profession, and are proud to share the wonderful brands they love with their customers.

Sampling has always been an inextricable part of this. Customers are always invited to take samples home with them in order to experience the product before deciding whether or not it is best for them. There is absolutely no pressure to buy the products on the spot.  At Skins, it’s about building a relationship with our customers, by guiding them through the stores’ extensive selection. We want our customers to feel that they are in the best hands, and have received the best independent advice.

Since opening day, Skins has received the prestigious annual retail award for service and innovation, as well as the 'Amsterdam Entrepreneur of the Year' award.

Skins Cosmetics Sandton City opened in August 2017, and was the first Skins to open outside of Europe. Skins Cosmetics V&A Waterfront opened 18 months later in 2019. And when Skins Cosmetics Menlyn opens it will be the 16th Skins Cosmetics store in the world.

NICHE

Niche, artisan or exceptional are all words used to describe a specific portfolio of brands. Niche is the most commonly used description for a category of brands that are showcases of artistic expression. From the quality of the base materials, to the innovation in the production, to the details of the design and packaging, these brands are invented with passion and philosophy at their core.

Niche brands are generally created independently, however over recent years they have garnered the attention of many multinational brand houses. Today, these brands are headlining at the most exclusive flagship retailers, such as Harrods, Harvey Nichols, Galleries Lafayette, and Bloomingdales to name a few. They can also be found in boutique retailers and stand-alone stores. The environment in which these brands are sold, is created to be exclusive, selective, and maintains and upholds the integrity of the brand itself.

 

THE FUTURE OF SKINS

Skins Cosmetics SA works along-side its parent company African Sales Company, and its affiliate partners in the Netherlands to curate the most exciting and ever-evolving niche portfolio for the South African market place.

In the Netherlands, most of these brands are still only available at Skins Cosmetics and some brands, like Le Labo, are only available in 20 other countries in the world!

In this ever changing world, we are always looking for revolutionary concepts or brands that can further enhance Skins Cosmetics' product line. Our new brands are always authentic and special and led by an artist with passion for his or her creation.

Do you have suggestions for new and interesting brands you would like to see added to the Skins collection? Email your tip to hello@skins.co.za