Simone Andreoli is a name that defines olfactory compositions with memories of distant lands, imprinting reflections of a travel journal into every perfume, like the canvas of a painter or the stave of a musician. The Journal tells of the constant wandering through the streets of the world which become individual areas, where olfaction becomes history, memory and emotion. Its pages talk to us and, together with scents, guide us into our inner archive, leading us everywhere and to every place. Perfume is the principal character, the narrator of stories that weave between written words and reminiscences thawed into a companionship of scents, where matter blends to lead us back to that forgotten beach or to the traffic of Wallstreet. The raw materials used in the production are selected according to the most rigorous qualitative standards for granting customers a product of excellence, with no compromise. The brand loves creating perfumes with original olfactory approaches that are not affected by passing fashions but, rather, exclusively to help identify one’s own individuality, setting oneself apart from anything that is conventional and standardised. Simone Andreoli works tirelessly for all who wish to feel unique, sophisticated and are curious to experiment - perfume as an expression and extension of ourselves and of our creative spirit, in order to identify ourselves as urban individuals of the world.